The European Institute of Business and Economics (ISEEN) revealed the introduction of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to equip professionals with the ability to link digital strategy, data insights, and AI-driven management to tangible business outcomes including growth, operational efficiency, innovation, and enhanced customer experience.
Delivered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence targets professionals and leaders seeking to boost digital implementation within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
European-level MBA program delivering 60 ECTS credits and 1,500 hours of hands-on learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA blends essential business management principles with a focused track dedicated to transformation and AI implementation, and its curriculum encompasses key domains such as:
- Management fundamentals, strategy, leadership, and change
- Corporate finance for decision-making
- Marketing strategy, operations, and business performance
- Data analytics for managers and evidence-based decision-making
- Digital transformation strategy, new business models, and platform thinking
- AI readiness: data strategy, governance, and organizational capabilities
- Applied AI for operations, automation, and productivity improvement
- AI for marketing, sales, and customer experience
- Leading agile organizations and executing transformation programs
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a genuine roadmap for transformation
The program culminates in a Final MBA Project focused on a real business challenge—such as digital transformation, operational efficiency, expansion, profitability improvement, or organizational redesign.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, financing, and admissions
ISEEN provides a Scholarship Program that helps advance ongoing education while also offering interest-free financing options with installments spread across the duration of the program to make participation more accessible for professionals.
Admissions are structured for applicants who hold a university-level education or documented professional expertise, and the evaluation process involves an application assessment along with an academic interview.
Overview of the European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach. Emphasizing practical approaches and drawing on the global expertise of its faculty, ISEEN offers MBA and specialized master’s programs designed to match contemporary business demands across fields like digital transformation, financial management, data analytics, and artificial intelligence.
