British Fashion Council’s Laura Weir Sets Agenda for the Next Fashion Era
As the newly appointed chief executive of the British Fashion Council (BFC), Laura Weir has begun shaping a fresh trajectory for the nation’s fashion industry. Drawing on her extensive experience in media, publishing, and cultural commentary, Weir brings a multidimensional perspective to the role—one that combines storytelling, business insight, and strategic vision. Her plans for the BFC focus on redefining the institution’s purpose in a rapidly changing global landscape, while reinforcing the cultural and economic relevance of British fashion.Weir assumes the role during a crucial turning point. The fashion sector is experiencing major transformations driven by digital advancements, the need…