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TAR BOOK

BY MARGUERITE HUMEAU

THE THINGS

TAR

presents

TAR

 

'"TAR is a tremendous flight of fantasy for those who need to plan a way to escape from this planet or to save it."

@TarMagTwits

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May's Week 2014, 5th- 11th

STORY // BE FRIENDLY: spend your networks points at

              THE RELATIONS MARKET.

 

 

''How much is it?" - the stiff man asked with interest, in front of the screen. ''Twohundredbillions points.  Level four accounts, Sir'' the voice answered in a polite, soft toned accent. As an answer Mark touched the pad with its middle finger. " Trade secured, user authorized to engage level four ''Twohundredbillions points, level four account order received. Authorization code -MZ. Confirm Sir?"

 

''Confirm to seal order''. ''Confirmation's Valid: transaction open, confirmed  and sealed''. The man smiled: " Now give me a chat. Last transaction subject". The Screen got brighter, a countdown of three.. and there, face to face: a beautiful, smiling platinum blonde with big blue eyes, and gorgeous made up bright red lips, "Hee-lloo honeeyy. You are soooo cuteee" - she almost singed it. He grew his smile, a bit more: "Hi, glad to meet you Marilyn. You too...Are you free this afternoon for a game session?"

 

While his new girlfriend answered, the screen updated the trading network balance: two hundred billions points spent, six thousands to go. Quite enough for the season as a single male seeking affairs in New York City.

 

IT's THE SOCIETY OF THE POST-INTERNET,  WHERE EACH USER IS represented BY THE numbers of his or her connections. WE MAY SAY THAT THE INTERNET HAS BUILT a new market to satisfy the OLDEST need of human beings: the NEED to be appreciated. THIS MARKET would be CALLED 'THE SOCIAL MEDIA':  An EXCHANGE SPACE WHERE LINKS TO OTHERS CAN BE NUMBERED, our network BECOMING commoditY, VIRTUALIZED and TRADED. This is a natural evolution of our deep nature: we are evoluted apes, able to define reality by virtuality, thanks to language. THE INTERNET is just the ultimate pushing tool in that direction,  a direction getting away from physical implication. that's the  point: the social media replaces the PROCEDURES OF negotiation BETWEEN INDIVIDUALS with its own RULES.  THOSE RULES MAY BECOME the ONLY RULES AVAILABLE . and this is  the WINGED cupid IN  social media future is a REMOTE CONTROLLED machine, and we ARE NOT complainING ABOUT IT.

 THE TRADING GAME OF NETWORKED AFFAIRS, THE UNAVOIDABLE PLAY

TAR is the sticky stuff we pave our roads and build our roofs with.

It affords us travel and shelters us from the storm. It is also an anagram of the word art.

The editorial staff have taken every care to obtain from copyright holders the authorization to publish the pictures in this issue. In any cases where this has not been possible, the editorial staff would like to make it known that they are available to eligible parties to settle any amounts that are owed.

Tar Editori S.r.l / Corso Verceli 23, 20144 MILANO - ITALY -

C.F.P.IVA: 05488720961

TAR magazine digital edition  wishes to thanks

 

effimera F O N D A Z I O N E maison d'art numérique